The Team

We are a team of Dutch entrepreneurs with a passion for fitness and calisthenics. Our goal is to make strength training accessible to everyone, regardless of their experience or available space. We believe that fitness should not only be limited to the gym, but also easy to incorporate into your home, simplifying and enhancing the experience.

The Idea

The idea for FITFRAME was born from personal observations and experiences. We noticed that many people often lack the energy or motivation to go to the gym. We also saw that much of the home fitness equipment is large, bulky, and takes up a lot of space, which can be especially problematic in smaller apartments. How can this be solved?

The answer came in the thought: What if fitness equipment could not only be functional, but also an aesthetic addition to your interior? Instead of storing your equipment in a corner of the room or under your bed, what if it could also serve as decor when not in use?

Thus, FITFRAME was born: the first invisible home fitness product. In just a few seconds, you can transform it from a sleek frame into a multifunctional fitness device for exercises like pull-ups, dips, and other bodyweight movements.

The Mission

As a start-up, we want to first validate whether there is sufficient demand for an innovative concept like FITFRAME. That’s why we’ve chosen a pre-order model with free reservations. By reserving your FITFRAME, you not only secure early access to the product once it’s ready for launch but also help us understand customer interest and make informed decisions during development. There’s no commitment, and your reservation brings us one step closer to making this product a reality.